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Xây dựng Schema dễ dàng cho website

📎Chia sẻ

Một số schema căn bản cho website bao gồm: Schema Organization, Schema WebSite, Schema Product, Schema ProfessionalService, Schema SiteNavigationElement, Schema Person,….

 

Bạn có thể dùng các plugin hỗ trợ như Schema Pro hoặc bạn có thể code tay. Ở bài viết này, Tạp Chí Khởi Nghiệp sẽ hướng dẫn bạn xây dựng bộ schema cho website một cách dập khuôn, nhanh chóng, ai cũng có thể làm được, áp dụng cho Schema cơ bản nhất cho website:
Các bạn chỉ cần copy và thay đổi thông số, sau đó dán vào bên trong thẻ <head> vừa trên header hoặc dưới footer của website đều được.

Bộ Schema căn bản cho website mua bán thương mại, gồm:

Schema Person (Author – CEO – Founder)

Bộ schema này dùng để chỉ mục về người chủ thương hiệu, doanh nghiệp hay chủ trang web, đây là một yếu tố mạnh trong entity, khi chủ nhân của 1 doanh nghiệp là một người có tiếng, một người nổi tiếng trong lĩnh vực nào đó thì tất nhiên, doanh nghiệp của họ sẽ được “thơm lây”.

<!–Schema Person–>
<script type=”application/ld+json”>
{
“@context”: “http://schema.org”,
“@type”: “Person”,
“name”: “Van Thi Minh Thu”,
“jobTitle”: “CEO”,
“image”: “https://tripler.vn/wp-content/uploads/2020/03/van-thi-thu-minh-thu-tripler.jpg”,
“worksFor”: “tripleR”,
“url”: “https://tripler.vn/”,
“sameAs”: [
“https://www.facebook.com/van.t.thu.7”
],
“AlumniOf”: [
“Banking University of Ho Chi Minh City”
],
“address”: {
“@type”: “PostalAddress”,
“addressLocality”: “Tan Phu District, Ho Chi Minh City”,
“addressRegion”: “Vietnam”
}
}
</script>
<!–End Schema Person–>

Schema Website (Website – Business)

Bộ schema này dùng để khai báo về website (thương hiệu) của bạn tới chỉ mục định danh của google.

    <!–Schema WebSite–>
<script type=”application/ld+json”>
{
“@context”: “http://schema.org”,
“@type”: “WebSite”,
“name”: “tripleR”,
“alternateName”: “”,
“url”: “https://tripler.vn”
}
</script>
    <!–End Schema WebSite–>

 

Schema Local Business (Schema về địa chỉ doanh nghiệp)

Bộ schema này khai báo về địa chỉ, các thông tin chính về địa chỉ của doanh nghiệp, công ty, thời gian bắt đầu và kết thúc làm việc hàng ngày của công ty, mô tả về dịch vụ, sản phẩm của công ty.
 
 <!–Schema LocalBusiness–>
<script type=”application/ld+json”>{
  “@context”: “http://schema.org”,
    “@type”: “LocalBusiness”,
“@id”:”https://sieuthimypham.vn/”,
  “url”: “https://sieuthimypham.vn/”,
  “logo”: “https://sieuthimypham.vn/img/logo.png”,
    “image”:”https://sieuthimypham.vn/img/logo.png”,
    “priceRange”:”2$-50$”,
  “hasMap”: “https://www.google.com/maps/place/Si%C3%AAu+Th%E1%BB%8B+M%E1%BB%B9+Ph%E1%BA%A9m/@10.7583164,106.6598545,15z/data=!4m5!3m4!1s0x0:0x44e206e1e2b690cf!8m2!3d10.7583164!4d106.6598545”,
  “email”: “sieuthimyphamntv@gmail.com”,
    “founder”: “”,
    “address”: {
      “@type”: “PostalAddress”,
      “addressLocality”: “Quận 11”,
        “addressCountry”: “VIỆT NAM”,
      “addressRegion”: “Hồ Chí Minh”,
      “postalCode”:”700000″,
      “streetAddress”: “596 Nguyễn Chí Thanh, Phường 7, Quận 11, Thành Phố Hồ Chí Minh”
    },
    “description”: “Siêu Thị Mỹ Phẩm, chuyên cung cấp các loại dược mỹ phẩm, mỹ phẩm trang điểm của các thương hiệu nổi tiếng trên thế giới Có chuyên gia và dược sĩ tư vấn Giao hàng toàn quốc”,
  “name”: “Siêu Thị Mỹ Phẩm”,
    “telephone”: “0983883456”,
    “openingHoursSpecification”: [
  {
    “@type”: “OpeningHoursSpecification”,
    “dayOfWeek”: [
      “Monday”,
      “Tuesday”,
      “Wednesday”,
      “Thursday”,
      “Friday”,
  “Saturday”
    ],
    “opens”: “07:30”,
    “closes”: “21:00”
  },
  {
    “@type”: “OpeningHoursSpecification”,
    “dayOfWeek”: [
      “Saturday”
    ],
    “opens”: “07:30”,
    “closes”: “21:00”
  }
],
    “geo”: {
      “@type”: “GeoCoordinates”,
    “latitude”: “10.7583164”,
      “longitude”: “106.6598545”
    },
         “potentialAction”: {
    “@type”: “ReserveAction”,
    “target”: {
      “@type”: “EntryPoint”,
      “urlTemplate”: “https://sieuthimypham.vn/dang-nhap.html”,
      “inLanguage”: “vn”,
      “actionPlatform”: [
        “http://schema.org/DesktopWebPlatform”,
        “http://schema.org/IOSPlatform”,
        “http://schema.org/AndroidPlatform”
      ]
    },
    “result”: {
      “@type”: “Reservation”,
      “name”: “đăng kí mua hàng”
    }
  },
“sameAs” : [
“https://www.facebook.com/websieuthimypham/”,
“https://www.facebook.com/websieuthimypham/”,
“https://about.me/sieuthimypham”,
“https://www.scoop.it/u/sieuthimyphamntv-gmail-com”,
“https://www.strava.com/athletes/60462945”,
“https://www.ted.com/profiles/21620486”,
“https://issuu.com/sieuthimypham”,
“https://sieuthimyphamvn.livejournal.com/profile/”,
“https://trello.com/sieuthimypham”,
“https://ask.fm/sieuthimyphamntv2573”,
“https://www.pinterest.com/sieuthimyphamntv/”,
“https://sieuthimyphamntv.weebly.com/”,
“https://www.pearltrees.com/sieuthimypham”,
“https://sieuthimyphamdotblog.wordpress.com/”,
“https://sieuthimypham-vn.tumblr.com/”,
“https://slides.com/sieuthimypham”,
“https://www.deviantart.com/sieuthimypham”,
“https://www.linkedin.com/in/sieuthimypham/”,
“https://angel.co/u/sieuthimypham”,
“https://myspace.com/si.u.th.m.ph.m”,
“https://disqus.com/by/sieuthimypham/”,
“https://www.vietnamta.vn/sieuthimypham”,
“https://digg.com/@sieu-thi-my-pham”,
“http://www.folkd.com/user/sieuthimypham”,
“https://mix.com/sieuthimypham”,
“https://dribbble.com/sieuthimypham/”,
“https://www.flickr.com/people/sieuthimypham/”,
“https://twitter.com/SiuThMPhm1”,
“https://www.instagram.com/sieuthimyphamntv/”,
“https://www.behance.net/sieuthimypham”,
“https://linkhay.com/u/sieuthimypham”,
“https://www.webwiki.com/sieuthimypham.vn”,
“https://vimeo.com/sieuthimypham”,
“https://sieuthimypham596.blogspot.com/”,
“https://sites.google.com/view/sieuthimyphamvn/”,
“https://www.spreaker.com/user/sieuthimypham”,
“https://hubpages.com/@sieuthimypham”,
“https://sketchfab.com/sieuthimyphamvn”,
“https://unsplash.com/@sieuthimypham”,
“http://www.authorstream.com/sieuthimypham/”,
“https://profile.hatena.ne.jp/sieuthimypham/”,
“http://myfolio.com/sieuthimypham”,
“https://www.intensedebate.com/profiles/sieuthimyphamntv”,
“https://codepen.io/sieuthimypham”,
“https://www.reddit.com/user/sieuthimyphamvn”,
“https://sieuthimypham.over-blog.com/”,
“https://www.wishlistr.com/sieuthimypham”,
“https://www.metooo.io/u/sieuthimypham”,
“https://guides.co/p/sieu-thi-my-pham”,
“https://www.instapaper.com/p/sieuthimypham”,
“https://writeupcafe.com/community/members/sieuthimypham/”,
“https://www.plurk.com/sieuthimypham”,
“https://tapas.io/sieuthimypham”,
“https://itsmyurls.com/sieuthimypham”,
“https://www.twitch.tv/sieuthimypham”,
“https://www.artstation.com/sieuthimypham”,
“https://soundcloud.com/sieuthimypham”,
“https://tune.pk/user/sieuthimypham”,
“https://www.gamespot.com/profile/sieuthimypham/about-me/”,
“https://www.wattpad.com/user/sieuthimypham”,
“http://www.koinup.com/sieuthimypham/skills/”,
“https://www.reverbnation.com/sieuthimypham”
]
  }</script>
<!– End Schema LocalBusiness–>

 

Schema Professionalservice (Schema về dịch vụ của doanh nghiệp)

Bộ schema này khai báo về lĩnh vực, chuyên nghành, sản phẩm, dịch vụ mà doanh nghiệp, website cung cấp cho khách hàng.

<!–Schema Professionalservice –>
<script type=”application/ld+json”>
{
“@context”: “http://schema.org”,
“@type”: “Professionalservice”,
“@id”: “https://tripler.vn/”,
“url”: “https://tripler.vn/”,
“additionaltype”: [“https://en.wikipedia.org/wiki/Fashion “, ” https://vi.wikipedia.org/wiki/Th%E1%BB%9Di_trang “],
“logo”: “https://tripler.vn/wp-content/uploads/2018/08/logo-tripler-2.png”,
“image”: “https://tripler.vn/wp-content/uploads/2018/08/logo-tripler-2.png”,
“priceRange”: “4$-40$”,
“hasMap”: “https://www.google.com/maps/place/tripleR/@10.775575,106.6449983,17z/data=!3m1!4b1!4m5!3m4!1s0x0:0x65bdc7df7cc4bf56!8m2!3d10.775575!4d106.647187”,
“email”: “mailto: tripler.vn@gmail.com”,
“founder”: “Van Thi Minh Thu”,
“hasOfferCatalog”: {
“@type”: “OfferCatalog”,
“name”: “Cửa hàng thời trang Unisex & Street Style”,
“itemListElement”: [
{
“@type”: “ListItem”,
“position”: 1,
“name”: “Áo Thun”,
“image”: “https://tripler.vn/wp-content/uploads/2019/09/amirkasa-print-tee-8860-6.jpg”,
“url”: “https://tripler.vn/thoi-trang-nam-nu/ao-thun”
},
{
“@type”: “ListItem”,
“position”: 2,
“name”: “Áo khoác”,
“image”: “https://tripler.vn/wp-content/uploads/2019/12/cargo-khaki-jacket-91222-kk-83117-2.jpg”,
“url”: “https://tripler.vn/thoi-trang-nam-nu/ao-khoac”
},
{
“@type”: “ListItem”,
“position”: 3,
“name”: “Áo sơ mi”,
“image”: “https://tripler.vn/wp-content/uploads/2020/01/coconut-tree-print-shirt-3591-4.jpg”,
“url”: “https://tripler.vn/thoi-trang-nam-nu/ao-so-mi”
},
{
“@type”: “ListItem”,
“position”: 4,
“name”: “Áo len”,
“image”: “https://tripler.vn/wp-content/uploads/2019/12/soldiery-jogger-pants-5608-td-920-4.jpg”,
“url”: “https://tripler.vn/thoi-trang-nam-nu/ao-len”
},
{
“@type”: “ListItem”,
“position”: 5,
“name”: “Quần jeans”,
“image”: “https://tripler.vn/wp-content/uploads/2019/12/blue-slim-fit-jean-9233-1.jpg”,
“url”: “hhttps://tripler.vn/thoi-trang-nam-nu/quan-jeans”
},
{
“@type”: “ListItem”,
“position”: 6,
“name”: “Quần kaki”,
“image”: “https://tripler.vn/wp-content/uploads/2019/12/chino-jogger-pants-503-1.jpg”,
“url”: “https://tripler.vn/thoi-trang-nam-nu/quan-kaki”
},
{
“@type”: “ListItem”,
“position”: 7,
“name”: “Quần short”,
“image”: “https://tripler.vn/wp-content/uploads/2020/01/grey-denim-short-6303-1.jpg”,
“url”: “https://tripler.vn/thoi-trang-nam-nu/quan-short”
},
{
“@type”: “ListItem”,
“position”: 8,
“name”: “Quần jogger”,
“image”: “https://tripler.vn/wp-content/uploads/2019/10/khaki-jogger-pants-a666-1.jpg”,
“url”: “https://tripler.vn/quan-jogger”
},
{
“@type”: “ListItem”,
“position”: 9,
“name”: “Quần thể thao – Sweatpant”,
“image”: “https://tripler.vn/wp-content/uploads/2018/12/black-jogger-khaki-115-0.jpg”,
“url”: “https://tripler.vn/thoi-trang-nam-nu/bottoms/sweatpant”
},
{
“@type”: “ListItem”,
“position”: 10,
“name”: “Quần túi hộp”,
“image”: “https://tripler.vn/wp-content/uploads/2019/12/4-cargo-jogger-pants-952-2-450×630.jpg”,
“url”: “https://tripler.vn/quan-tui-hop”
}
]
},
“address”: {
“@type”: “PostalAddress”,
“addressLocality”: “Tân Phú”,
“addressCountry”: “Việt Nam”,
“addressRegion”: “Hồ Chí Minh”,
“postalCode”: “700000”,
“streetAddress”: “291 – 295 Âu Cơ, Phường Phú Trung, Quận Tân Phú, Hồ Chí Minh 700000”
},
“description”: “Cửa hàng thời trang phong cách Unisex & Street Style”,
“name”: “tripleR”,
“telephone”: “0931852068”,
“openingHoursSpecification”: [
{
“@type”: “OpeningHoursSpecification”,
“dayOfWeek”: [
“Monday”,
“Tuesday”,
“Wednesday”,
“Thursday”,
“Friday”,
“Saturday”,
“Sunday”
],
“opens”: “8:30”,
“closes”: “22:00”
}
],
“geo”: {
“@type”: “GeoCoordinates”,
“latitude”: “10.775575”,
“longitude”: “106.6449983”
},
“potentialAction”: {
“@type”: “ReserveAction”,
“target”: {
“@type”: “EntryPoint”,
“urlTemplate”: “https://tripler.vn/cach-thuc-thanh-toan”,
“inLanguage”: “vn”,
“actionPlatform”: [
“http://schema.org/DesktopWebPlatform”,
“http://schema.org/IOSPlatform”,
“http://schema.org/AndroidPlatform”
]
},
“result”: {
“@type”: “Reservation”,
“name”: “Cách thức thanh toán”
}
},
“sameAs”: [
“https://www.facebook.com/tripler.vn”,
“https://twitter.com/TripleR_vn”,
“https://www.youtube.com/channel/UCMSoFAMqzvoWe4ANhOuF2Tw”,
“https://www.pinterest.com/tripler_vn”,
“https://www.linkedin.com/in/thoitrangtripler”,
“https://www.behance.net/tripler”,
“https://www.flickr.com/photos/tripler_vn”,
“https://thoitrangtripler.tumblr.com”,
“https://medium.com/@tripler.vn”,
“https://vk.com/tripler_vn”,
“https://www.quora.com/profile/TripleR-1”,
“https://about.me/tripler.vn”,
“https://myspace.com/tripler.vn”,
“https://www.deviantart.com/thoitrangtripler”,
“https://foursquare.com/tripler_vn”,
“https://www.ted.com/profiles/10779142”,
“https://www.instagram.com/tripler.vn”,
“https://deskgram.net/tripler.vn”,
“https://piknu.com/u/tripler.vn”,
“http://gramview.com/tripler.vn”,
“hhttps://flipboard.com/@tripler_vn”,
“https://ok.ru/tripler”,
“https://issuu.com/tripler_vn”,
“https://www.slideshare.net/ThiTrangTripleR”,
“https://www.producthunt.com/@tripler”,
“https://www.skillshare.com/user/tripler”,
“https://www.gofundme.com/manage/zxfjet-tripler”,
“https://vimeo.com/tripler”,
“https://www.vox.com/users/tripleRshop”,
“https://www.colourlovers.com/lover/tripler_vn”,
“http://digg.com/u/tripler”,
“https://disqus.com/by/tripler_vn”,
“https://dribbble.com/tripleR”,
“https://slides.com/tripler”,
“https://www.strava.com/athletes/tripler”,
“https://tripler-vn.livejournal.com”,
“https://www.last.fm/user/tripler_vn”,
“https://www.reddit.com/user/tripler_vn”,
“https://soundcloud.com/tripler_vn”,
“https://www.diigo.com/user/tripler_vn”,
“https://www.instapaper.com/p/TripleR_vn”,
“https://www.wattpad.com/user/tripler_vn”,
“http://www.authorstream.com/tripleRshop”,
“http://www.pearltrees.com/tripler_vn”,
“https://www.lonelyplanet.com/profile/tripler_vn”,
“https://angel.co/tripler-shop”,
“https://genius.com/tripleRShop”,
“https://archive.org/details/@tripler_vn”,
“http://www.folkd.com/user/tripler_vn”,
“https://slashdot.org/~TripleR_vn”,
“https://ask.fm/TripleR_vn”,
“https://triplershop.imgur.com”,
“https://vi.gravatar.com/triplershop”,
“https://www.goodreads.com/user/show/90038398-tripler”,
“https://stackoverflow.com/users/10731261/tripler”,
“https://thoitrangtripler.blogspot.com”,
“https://www.scoop.it/u/tripler_vn”,
“https://triplershop.wordpress.com”,
“https://github.com/tripleRshop”,
“https://hubpages.com/@triplershop”,
“https://triplershop.quora.com”,
“http://www.imfaceplate.com/tripleR”,
“https://genius.com/tripleRShop”,
“https://tripler-workspace.slack.com”,
“https://500px.com/tripler_vn”
]
}
</script>
<!–End Schema Professionalservice–>

Schema Product (Schema về sản phẩm của doanh nghiệp)

Nếu website của bạn đang cung cấp một sản phẩm nào đó ra bên ngoài thị trường cho khách hàng, thì đoạn schema giúp bạn nhanh chóng khiến google hiểu được hơn về các thông tin liên quan tới sản phẩm của bạn, các chính sách liên quan khi cung cấp sản phẩm của danh nghiệp bạn sở hữu.

<!–Schema Product–>
<script type=”application/ld+json”>
{
“@context”: “http://schema.org/”,
“@type”: “Product”,
“sku”: “5”,
“name”: “TripleR”,
“image”: “https://tripler.vn/wp-content/uploads/2018/08/logo-tripler-2.png”,
“description”: “tripleR – Hệ thống cửa hàng thời trang đậm phong cách street style & unisex, một không gian mua sắm cực chất và là nơi thể hiện cá tính riêng cho giới trẻ | Thời trang là không giới hạn.”,
“mpn”: “915872”,
“brand”: {
“@type”: “Thing”,
“name”: “tripleR”
},
“aggregateRating”: {
“@type”: “AggregateRating”,
“ratingValue”: “5.0”,
“reviewCount”: “500”
},
“offers”: {
“@type”: “Offer”,
“url”: “https://tripleR.vn/”,
“priceCurrency”: “USD”,
“price”: “120”,
“priceValidUntil”: “2030-01-01”,
“itemCondition”: “https://tripler.vn/chinh-sach-doi-tra”,
“availability”: “https://tripler.vn/chinh-sach-bao-mat”,
“seller”: {
“@type”: “Organization”,
“name”: “Store”
}
},
“review”: {
“@type”: “Review”,
“author”: “Van Thi Minh Thu”,
“datePublished”: “2018”,
“description”: “Văn Thị Minh Thư là CEO và Founder của tripleR – một chuỗi cửa hàng thời trang phong cách Unisex & Street Style phong cách, cá tính và hợp xu hướng.”,
“name”: “Van Thi Minh Thu”,
“reviewRating”: {
“@type”: “Rating”,
“bestRating”: “5”,
“ratingValue”: “5”,
“worstRating”: “1”
}
}
}
</script>
<!–End Schema Product–>

 
<!–Schema Person–>
<script type=”application/ld+json”>
{
“@context”: “http://schema.org”,
“@type”: “Person”,
“name”: “Duong Cong Dong”,
“jobTitle”: “CEO”,
“image”: “https://sieuthimypham.vn/data/items/1496/CEO-Sieuthimypham.vn-DuongCongDong.jpg”, //Link ảnh CEO
“worksFor”: “Siêu Thị Mỹ Phẩm”,
“url”: “https://sieuthimypham.vn/”,
“sameAs”: [
“https://www.facebook.com/duong.c.dong”
],
“AlumniOf”: [
“Trường trung học phổ thông Nguyễn Thái Bình”
],
“address”: {
“@type”: “PostalAddress”,
“addressLocality”: “District 11, Ho Chi Minh City”,
“addressRegion”: “Vietnam”
}
}
</script>
<!–End Schema Person–>
<!–Schema WebSite–>
    <script type=”application/ld+json”>
        {
        “@context”: “http://schema.org”,
        “@type”: “WebSite”,
        “name”: “Siêu Thị Mỹ Phẩm”,
        “alternateName”: “Siêu Thị Mỹ Phẩm”,
        “url”: “https://sieuthimypham.vn”
        }
    </script>
    <!–End Schema WebSite–>
<!– Schema Local Business–>
<script type=”application/ld+json”>{
  “@context”: “http://schema.org”,
    “@type”: “LocalBusiness”,
“@id”:”https://sieuthimypham.vn/”,
  “url”: “https://sieuthimypham.vn/”,
  “logo”: “https://sieuthimypham.vn/img/logo.png”,
    “image”:”https://sieuthimypham.vn/img/logo.png”,
    “priceRange”:”2$-50$”,
  “hasMap”: “https://www.google.com/maps/place/Si%C3%AAu+Th%E1%BB%8B+M%E1%BB%B9+Ph%E1%BA%A9m/@10.7583164,106.6598545,15z/data=!4m5!3m4!1s0x0:0x44e206e1e2b690cf!8m2!3d10.7583164!4d106.6598545”,
  “email”: “sieuthimyphamntv@gmail.com”,
    “founder”: “”,
    “address”: {
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Hữu Kỳ Nguyễn
Hữu Kỳ Nguyễn
@kyhuu.nguyen.5
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Chào bạn! Mình là Hữu Kỳ Nguyễn, người tạo ra website viet-x.com, là người yêu công nghệ, thích viết lách chia sẻ về Marketing, SEO, Digital, Web,... Hy vọng những kiến thức mà mình chia sẻ sẽ mang lại giá trị cho bạn.

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